For hunting outfitters

Book more hunts.
Chase less paperwork.
Fill the season.

HuntingCRM is the booking and paperwork system built for outfitters. Hunters get a text back in two minutes. Deposits, waivers, and guides live on one season board. You run the hunts.

Why we built it: the best-run outfitter in a region should be the one who wins it — not the one who happened to answer the phone.

2027 Season BoardExampleArchery · Rifle
118Booked
$412kDeposits in
7Docs missing
3Call back
Season fill rate86%
New inquiry · replied in 1m 40s"Hey Wyatt — Cody here at Bar M. Archery elk in Unit 16, Sep 14–20? I've got two spots. Sending dates and a deposit link now."
DEPOSIT PAID
Wyatt Brannigan
HuntArchery Elk · Unit 16
GuideColt R.
PaperworkWaiver missing · reminded
The problem

The hunt you never knew you lost.

You're not losing hunts because your hunts are bad. You're losing them because you were guiding one when the next hunter called.

  • Friday · 5:15 PMA hunter calls.

    He's been looking at your elk hunts all week. He finally picks up the phone.

  • 5:16 PMYou're glassing a ridge.

    No service. No voicemail you'll hear until Sunday night.

  • 5:22 PMHe calls the next outfitter.

    Somebody answered. Somebody texted him dates and a deposit link.

  • SundayNothing in your sheet.

    No missed call, no follow-up, no name. Just a hunt that went to someone else — and you'll never know it happened.

Every hunt you don't book, somebody else does. And the outfitter who answers first is usually the one who fills his season.

How it works

One system that answers the phone, chases the paperwork, and shows you the season.

Three things an outfitter can't do from a ridge at 5:15 on a Friday. The system does them.

Answers first

Every hunter gets a text back in two minutes.

Call, text, website form, or Facebook — it lands in one inbox. The system replies in your voice, asks species and dates, and logs it. You call back when you're in service, and everything he said is already there.

Inquiry at 5:15. Reply at 5:17. Deposit link by 5:30. You're still on the ridge.
Chases paperwork

Waivers, licenses, and tags come in before camp.

Deposit paid triggers the checklist. Hunters get the forms, get reminded, get done. You see exactly who's missing what — without sending a single "hey, did you get that waiver?" text.

Seven hunters missing docs in August. Zero surprises in September.
Shows the season

Who's booked, who paid, who needs a call — one board.

The season board lives on your phone. Hunts, deposits, guide assignments, open dates, fill rate. The guide gets his roster by text. QuickBooks stays QuickBooks.

You stop holding the whole season in your head. The board holds it with you.
The whole hunt

From first text to "see you next season."

Every hunter moves through seven stages. Blue means it's tracked. Green means money or paperwork is in. Orange is the only time it needs you.

01
INQUIRY
New inquiry

Call, text, form, or Facebook. One inbox, instant reply.

02
CONTACT
Contact made

You call when you're back. His species, dates, and group size are already logged.

03
QUOTED
Quote sent

Dates, price, deposit link. One tap from the truck.

04
PAID
Deposit paid

Turns green. The paperwork checklist fires on its own.

05
ACTION
Pre-hunt prep

Missing waiver? You see it. He gets reminded. Nobody chases anybody.

06
IN CAMP
Hunt active

Guide has the roster and the checklist. You have the calendar.

07
REBOOK
Post-hunt & rebook

Review request, then next season's offer — while the tailgate photos are still going around.

TrackedMoney or paperwork inNeeds you

We're building this with a small group of outfitters. Not for one.

The first 100 outfitters get founding pricing. Beta pricing and what you get for being early — we cover it on the call. Read how the founding group works

Book a 30-minute call

The best-run outfitter in your region is going to win it.

Full season. Paperwork done before camp. Guides who know what's next. A phone you can leave in the truck.

Who built it

Built by people who hunt, book hunts, and know why outfitters lose business.

Not a software company that discovered hunting last quarter. Jake sets up the call. Trent and Jared are on every one.

Trent Crane in camp at sunset, wearing a Hunt Warz hat

Trent Crane

Hunt Warz · Co-founder

Trent co-founded Clutch City AI after 11 years in solar, where he oversaw more than $100 million in sales and sold his company to a publicly traded company. Today he helps service businesses close more deals and cut manual work with AI and automation. He also founded Hunt Warz, a hunting competition TV series.

Jared Bender outdoors on a mountain trail at sunset

Jared Bender

Clutch City AI · Co-founder

Jared co-founded Clutch City AI, where he leads technology and marketing for every client. He has logged 10,000+ hours editing video for YouTubers with millions of subscribers and was the go-to tech person at a venture capital firm. Now he builds systems so no lead slips through and owners can see their numbers at a glance.

"I'm not a software guy pitching you. I hunt. I buy tags. I book with outfitters every year — and I've had guys never call me back."

Trent Crane
The plan

We build it around your hunts, your species, and your season.

Not a login and a tutorial video. Three steps, and we're in it with you.

1 · CallTell us how you run.

Species, units, deposits, paperwork, guides. Thirty minutes.

2 · BuildWe set up your season board.

Your hunts, your checklists, your text-backs in your voice — before season.

3 · SeasonWe stay in it with you.

You run the hunts. We keep the system running and answer the "how do I" texts.

"I don't want to learn software."

If you can read a text, you can use it. Most of the day-to-day happens on your phone.

"All my hunters are in a spreadsheet."

Good. Send it over. We load it before your first login.

"I already use QuickBooks."

Keep it. Deposits, balances, and guide payouts flow through. Verified in your setup call before we promise anything specific to your books.

"I'm too busy during season."

That's the point. Setup happens before it, and the system does the follow-up during it.

"My guides don't need logins."

They don't get one unless you want them to. They get a text with the roster and the checklist.

"I don't want robotic texts going to my hunters."

You write them, in your voice. We just make sure they go out on time.

Every question outfitters ask, in one place

One call

Show me what this looks like for my operation.

Thirty minutes. You tell us how you run, we show you your season on a board. If it fits, you can join the founding group of outfitters we're building it with. No pressure, no slide deck.

Rather text? Send us a message and we'll get right back to you.